In declaring the What Car? Reader Award, Steve Fowler, Group Editor of What Car? commented: "The striking looks of Ford's Verve Concept have clearly struck a chord with whatcar.com and evecars.com users. It received twice as many votes as the runner up, the new VW Scirocco, which bodes extremely well for the Fiesta replacement which will follow the Verve's style lead when it's launched later this year."
Gathering the honors during the awarding, Mark Ovenden, the marketing director of Ford of Britain, commented: "It's great to get this award - but especially now as we look forward to seeing our exciting new small cars later this year. Recognition for Ford Verve Concept by real customers and enthusiasts suggests we're all in for an exciting year!"
The Ford Verve Concept initially had its world debut at the Frankfurt Motor Show in Germany last year and demonstrates the design trend of Ford small cars in the future.